Real-Time Animated chats LIVE to Social Media
On this campaign, Disney XD reached their viewers on social media, and engaged them with cutting edge technologies, bringing popular Disney characters in direct dialog with their fans!
On Facebook and YouTube, fans could ask questions, and characters responded, in REAL TIME video & audio to the dialog, creating a never before seen, engaging experience that brought the characters right to the viewers, one on one!
2018 Promax BDA Award: Technical Innovations: Digital Platforms
2017 Promax BDA Award:Star Fan 13 Live Stream
2017 Cynopsis Award:
Star vs. the Forces of Evil Live Chat Haunted Mansion (Emmy Submission spot)
Behind the Scenes:
Credit: Director of Creative Services supporting the marketing initiative.