Rihanna’s Jamaican dance hall inspired video with references to Andy Warhol, Keith Haring, and Jean-Michel Basquiat
“In an interview with MTV, Rihanna described the video as “completely different from any other video” she had done before and “pretty freakin’ cool”. She explained its artistic qualities, and said, “A lot of my videos are really dark and edgy and tough. ‘Rude Boy’ is more playing along the lines from my roots. We used a lot of color, but also the costumes were very Jamaican dance-hall-queen type.”
Post production timeline was ridiculously short. During a cold snowy January week in NYC, the Click 3x team led by Mark Szumski, created this iconic pop culture video.
Director: Melina Matsoukas (RSA)
Studio: Click 3X, Inc.
Creative Director: Mark Szumski
Credits: Conform, Compositing, Finishing.
Copyright: ©2010 Island Def Jam Music Group